Niloy Sen worked in the advertising industry for 35 years, 1977-1979 with McCann, 1979-2005 with JWT as VP & Executive Creative Director. Currently he works as an ad Film Director. Niloy is also a Graphic Designer, a Painter, and a Sculptor. Held many group shows at Lalit Kala Akademi, New Delhi, India Habitat Centre New Delhi, ICCR Kolkata and All India Fine Arts and Crafts Society. He has been the director of several plays and an Actor at the local and the national stage.