Delhi, India 2 Followers
Austrian designer Vera Fritsch, founder of Monsoon And Beyond’, fell in love with India during a diplomatic mission job she was on in 2007. Subsequently, she set up Monsoon and Beyond in 2013 and it has grown in leaps and bounds. Her Inspiration comes from everyday lie in India. Each piece that she creates with her team tells a tale of the mood and beauty of India. In her own words – the indigo houses of Jodhpur, the faded wall of a medieval tomb in old Delhi or the sunset over Marine Drive in Mumbai, all these images and the emotions that cling to it are given life through her creations. She wants to do more than just creating beautiful designs. She seeks to tell visual stories through her collections. She says that the core ethos was to make India's beauty, culture and magic accessible for everyone around the world. Without compromising on her rather contemporary, yet eclectic design understanding, she collaborates with artisans across India and applies ancient Indian handicraft techniques. The result – ‘Monsoon And Beyond' - a perfect synergy between design and handicraft.