New Delhi, India 2 Followers
From the old is born the new. `E’thaan’ is a Lotha Naga Indian word for something`new’. E’thaan stands for creative contemporary Indian design rooted in traditional skills but infused with a new spirit. Indian desi...
From the old is born the new. `E’thaan’ is a Lotha Naga Indian word for something`new’. E’thaan stands for creative contemporary Indian design rooted in traditional skills but infused with a new spirit. Indian design like the word ‘Indian’ stands for many things. It is not typical or singular but diverse in style and content as the many peoples and cultures it represents. We work with the many exciting and varied Indian craft traditions from Nagaland to Kashmir and seek to create an Indian design identity that we can call our own. A path that leads away from the typical abstract style of the steel and glass western contemporary. A path that belongs to today but still retains the quality of warmth that comes from the embers of an old fire. Our work based solely on fair trade principles and natural materials, hopes to be a small attempt to preserve Indian craft skills and invigorate them through creative design. Here the artisan's skill and the designer's creativity come together in original design . E’thaan now specialises in wood and bamboo based craft design and skill instruction. E’thaan designs bamboo, wood and stone based architecture and furniture, lights, table ware and interiors with craft inputs. The master artisans who work and partner with us are paid according to a certain standard, in recognition of their hand skills. Their skills can only be preserved if they get the respect that is their due. The potters wheel may be mechanized but the pot can only be shaped by the hands. E’thaan showcases the work of architect and craft designer Ritu Varuni, based on the exploration and development of different Indian craft techniques. Her late co- founder partner, Bharati Chadha who passed away on 26th December 2011 used to head the marketing and sales team for E’thaan. E’thaan was started in April 2002 by Ritu Varuni and the late Bharati Chadha. E’thaan has design associates and master craft instructors who collaborate with us on projects and exhibitions. We do a theme exhibition in Delhi every year at the India Habitat Centre. As part of our new craft initiative, we offer and conduct craft skill and design courses and workshops for institutions and schools, which we hope to develop into a regular and full time programme. This initiative looks to preserve craft skills and create an understanding of the importance of handskills in our lives.