Delhi based designer, Pratima Pandey's brand 'Prama' gives a creative edge to sustainability. Started as a fashion label it has now moved into lifestyle products. Inspired by nature and the world around, her products and designs reflect her journey as well as her roots. She uses fabrics as Chandheri and Organic cotton that are close to heart. Whether decorative or utilitarian, a cushion doesn’t appear from thin air. It’s a laborious process from conception to execution. Once the design is finalized, it goes to the embroiders after which the fabric, lining, zipper and other detailing is put into place. After a few more checks, the product is finally ready to be sold.